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Blog
Articles, resources, podcasts & interview features, and conference recordings covering a wide range of topics from SEO, business, emotional intelligence and more.

Petra Kis-Herczegh
Oct 3, 20243 min read
When and How to Use Maturity Analysis for SEO?
When and how to use a Maturity Analysis. This step-by-step walkthrough provides a guide on using the Organisational Maturity Graph for SEO.


Petra Kis-Herczegh
Dec 13, 20231 min read
AI panel | Botify Connect 2023
Thanks to the amazing Botify team for inviting me to their event back in October to participate on their panel about AI and how it can...


Petra Kis-Herczegh
Nov 3, 20231 min read
SEO Roast: The Verge | Opinionated SEO Opinions
We are 'the people who ruined the internet' according to the discussed article. In this episode, we dissect the good, the bad and the...


Petra Kis-Herczegh
Oct 26, 20231 min read
Getting SEO Buy-in: Learn How to Get SEO Resources and Support | Crawling Mondays
I had the pleasure to be a guest on the famous Crawling Mondays series by the brilliant Aleyda Solis, to discuss the important question...


Petra Kis-Herczegh
Oct 18, 20231 min read
Progressing on a Career in SEO | SEOPRESSO
I sat down with Björn Darko to discuss the path to success in progressing an SEO career.


Petra Kis-Herczegh
Aug 22, 20231 min read
Things I learned from sales teams that every SEO should know (MozCon 2022)
I had the honour to take the MozCon stage in 2022 and present my core learnings working alongside sales teams.

Petra Kis-Herczegh
May 15, 20231 min read
Beyond the basics: Conversations for developing customized SEO strategies
Your SEO strategy depends on having better conversations about resources, implementation and impact.


Petra Kis-Herczegh
May 7, 20231 min read
Democratizing SEO: Brands, Your SEO Requires Commitment: with Petra Kis-Herczegh
I had the pleasure of joining the Democratizing SEO podcast and chatting to Austin about many topics, including why commitment is so...


Petra Kis-Herczegh
Apr 10, 20235 min read
5 easy design tips to create better presentation slides
Creating easy-to-follow and engaging presentation slides can be a challenge. Here are my 5 tips to improve your slides.


Petra Kis-Herczegh
Feb 16, 20231 min read
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
In this episode of Moz's Whiteboard Friday, I'll take you through the main considerations you need to pay attention to when explaining...


Petra Kis-Herczegh
Dec 18, 20221 min read
What's New in SEO: December2022 update
Find out what's new in the world of SEO. Monthly updates on what's changed, what's stayed, and what we learned in the SEO industry last...


Petra Kis-Herczegh
Dec 6, 20225 min read
The Buy-in-ish Cycle: The main reason SEO strategies fail
The main reason strategies fail is because we accept agreement without commitment. This oftens create a cycle of bad behaviour.


Petra Kis-Herczegh
Nov 18, 20221 min read
What's New in SEO: November 2022 update
We saw the October Spam update impacting the SERPs for all languages, two major SEO events, and interesting discussions around AI content.


Petra Kis-Herczegh
Oct 26, 20221 min read
Suds & Search: The intricacies of getting SEO buy-in
Great to chat with Mark Bealin on this episode of Suds & Search brought to you by SearchLab. We talked about how being a proactive...


Petra Kis-Herczegh
Oct 13, 20221 min read
What's New in SEO: October 2022 update
Find out what's new in the world of SEO. Monthly updates on what's changed, what's stayed, and what we learned in the SEO industry last...


Petra Kis-Herczegh
Sep 21, 20221 min read
What’s New in SEO: September 2022 Update
Find out what's new in the world of SEO. Monthly updates on what changed, what stayed, and what we learned in the SEO industry last month.


Petra Kis-Herczegh
Sep 5, 20221 min read
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, we often talk about the importance of hard skills, but there are also some essential soft skills to learn.


Petra Kis-Herczegh
Aug 29, 20221 min read
What's New in SEO: August 2022 Recap
Find out what's new in the world of SEO. Monthly updates on what changed, what stayed, and what we learned in the SEO industry last month.

Petra Kis-Herczegh
Jul 3, 20221 min read
What's New in SEO: July 2022 Recap
Find out what's new in the world of SEO. Monthly updates on what changed, what stayed, and what we learned in the SEO industry last month.


Petra Kis-Herczegh
Jun 7, 20225 min read
Brighton and the SEOs
Can someone even be an SEO if they've never heard of BrightonSEO? Hardly! Read more about BrightonSEO April 2022.
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