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Resources

Collection of all resources, including conference slides, webinar recordings, and public tools and helpful resources shared.

Delivering Relevant Optimizations quickly at scale using AI

2023

Botify

Delivering Relevant Optimizations quickly at scale using AI

Upcoming Event
The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

2022

LondonSEO (BlueArray)

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

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Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.
Things I Learned from Sales Teams (extended version)

2022

SearchLove London

Things I Learned from Sales Teams (extended version)

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Challenges and learnings SEOs face when getting buy-in from leadership.
Things I Learned from Sales Teams that Every SEO Should Know

2022

MozCon

Things I Learned from Sales Teams that Every SEO Should Know

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Challenges and learnings SEOs face when getting buy-in from leadership.
How The New York Times Wins at SEO

2021

Botify

How The New York Times Wins at SEO

Watch On Demand
Join Petra Kis-Herczegh and Ryan Sholin, alongside The New York Times’ Christine Liang, to discuss how SEO is done at one of the most renowned publications in the world.
Faceted Navigation: (Almost) Everyone is Doing it Wrong

2020

Botify

Faceted Navigation: (Almost) Everyone is Doing it Wrong

Watch On Demand
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teams up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation.
From AI to EI: The future of SEO is emotional intelligence

2023

BrightonSEO

From AI to EI: The future of SEO is emotional intelligence

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In the age of AI, there is a rising demand for strong emotional intelligence (EI) across all levels of business.
The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

2022

Benchmark Manchester (Click Consult)

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

Read More
Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.
Organisational Maturity Graph (OMG) for SEO

2022

Collaboration with Tory Gray

Organisational Maturity Graph (OMG) for SEO

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This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.
Hey Googlebot, did you cache that?

2021

BrightonSEO

Hey Googlebot, did you cache that?

Watch On Demand
This talk covers the differences between rendering solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a solution to your developers.
In-house SEO Success: Know the Past to Win the Future

2020

BrightonSEO

In-house SEO Success: Know the Past to Win the Future

Watch On Demand
Diving into the pitfalls and challenges of in-house SEO teams and the reasons they still fail to integrate into organisational structures - therefore left to work in a silo.
From Search to Transaction: How to Master the Customer Journey

2020

Botify

From Search to Transaction: How to Master the Customer Journey

Watch On Demand
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.
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