Whether you're trying to build a business case for your SEO project or get buy-in for your overall strategy, some of the core challenges will come down to the same thing: How well can you sell it? Watch the full presentation on my blog.
As SEOs, we often forget that, even though we spend our day-to-day analyzing data and optimizing content and websites for bots, at the end of the day, we are working with human beings — and some of those people have decision-making power over what we can and can't achieve in our roles. This is where learning a good set of sales skills becomes crucial.
I also wrote an article on the intricacies of getting buy-in from leadership as an SEO.